Skip to main content
JorgeAraya.

Most websites are built for launch day. I build them for everything that comes after.

I'm Jorge, a freelance WordPress and frontend developer in Costa Rica. By “after” I mean editors who can change a page without calling anyone, code the next developer can pick up, and updates that don't break the site.

What I do

I work with agencies, often white-label, and with small businesses on custom websites and content systems. Small scope or large, the goal is the same: fast, well made, and easy to live with.

WordPress development

Custom themes with Gutenberg, ACF Blocks or ACF Flexible Content, or clean work inside Elementor and other builders. No theme you're afraid to update.

Content architecture

Post types, fields and blocks shaped around how your team actually writes and edits, so adding a page never needs a developer.

Frontend development

Fast, accessible frontends from your designs, with attention to the small details: spacing, states, motion, the stuff people feel but don't notice.

Backend & integrations

Custom plugins, APIs and third-party connections (CRMs, forms, booking, payments) wired in cleanly and documented for whoever comes next.

What people say

Most of my work is white-label, so names stay private. These come from agency teams I've worked with.

“The client is very happy with their new website - it's built extremely well. Jorge was agile with our requests and a key part of getting a large project across the finish line.”
Project ManagerDigital agency
“We've worked with many developers over the years, but Jorge is the best. The client was extremely happy with the result.”
DirectorDigital agency partner

How I work

Jorge Araya working on code at his desk
Based in Costa Rica · UTC−6

I'm one person, and I like it that way. When you work with me, I'm the one writing the code, answering your emails and fixing the small thing on a Thursday afternoon.

Through agencies
A lot of my work comes through agencies. I'm used to building under someone else's name and fitting into their tools, or talking to the client directly when that's simpler.
Built for editors
I build with Gutenberg, ACF Blocks and ACF Flexible Content, and I'm at home in Elementor too. If your team works with another builder, I'll work with it properly instead of fighting it. Either way, editors get room to move without breaking the layout.
Wherever you are
I'm in Costa Rica (UTC−6). My day overlaps most of the US working day and the afternoon in Europe, and I work with teams in other time zones too.
After launch
When a site launches, it should be able to live without me. If you want me around after that, I'm happy to stay.

Got a project coming up?

Whether it's a new site or one that needs some care, send me a few lines about what you have in mind and we'll take it from there.